Why it works: new self-knowledge, verifiable in two clicks, and the work is already done. The ask is a reply, not a call.
Walk the campaign made from their own content. Then the pitch (below). No deck, no discovery theater.
The three asks: approve the campaign · grant access (ad account, pixel, checkout) · card on file.
Qualification on the call: revenue bar, fast stack (Stripe/Kajabi class), minimum spend committed from day 1.
Attribution live. Their funnel and revenue attributed on one screen, for the first time ever.
Campaign launches day 1 (it was pre-built). Warm retargeting converts fast; first attributed sales land.
The screen now shows: spent, made, run-rate. No meetings all 14 days; the screen does the talking.
"You paid $0 in fees. The system attributed $X. Billing starts tomorrow at $5,000/mo, cancel anytime. Or we shut it off and you keep everything."
OPEN (decide before whale #1): the day-14 bar. Candidate: attributed revenue ≥ $2,500 (half the fee in half a month) = billing starts.
"Every video you make gets seen once and dies. Your buyers needed five touches; most of your audience never gets a second one on your offer. Nothing about your business has to change: no new funnel, no new offer. We install a system that puts your best content and your offer back in front of the people who already want it, when they're in a buying pocket, and tracks every dollar it makes you. Your first campaign is already built from your own content, pointed at your product; want it aimed somewhere else, say the word. Approve it right now and we run it completely free for 14 days: you fund the ad account, card on file. On day 14 you look at one screen: what we spent, what it made you. If the math works, it's $5,000 a month from day 15. If not, we shut it off and you keep everything."